Published
November 22, 2021
Category
UX Design Development / SEO
client
Tucker Hill
UX Design
01. The Challenge & Solution
Client – Tucker Hill
O One of the principal decisions Tucker Hill AZ owners decided to hire us was to increase their SEO organic performance in the SERPS. This meant cleaning up their website look and User Experience to ensure to increase their conversion rates.
One common consideration is the cost of investing in UX campaign versus possible returns. Another, is the process behind creating an effective list of site updates and SEO strategies, & terminologies, designed around call to actions which may overwhelm newcomers to the e-commerce and website scene.
What is the Value of UX updates for YOUR website?
User experience (UX or UE) is a person’s emotions and attitudes about using a particular product, system or service. It includes the practical, experiential, affective, meaningful, and valuable aspects of human–computer interaction and product ownership.
Person’s perceptions of system aspects such as utility, ease of use?
Additionally, it includes a person’s perceptions of system aspects such as utility, ease of use, and efficiency.
User experience may be subjective?
User experience may be subjective in nature to the degree that it is about individual perception and thought with respect to a product or system. User experience varies dynamically, constantly modifying over time due to changing usage circumstances. Simplified, user experience is about how a user interacts with, and experiences, a product. Learn More
How UX relates to SEO and increase conversion?
UX and SEO share a common goal: provide users with a satisfying response to their query, then convert that positive engagement into clicks, sales, and sign-ups (ideally at a high rate!).
“We will give you the formula for success, and what not to do for failure.”
02. Working Process
One SEO component called off-site SEO ensures that users of external pages or of social media can find your website. Being optimized for SEO increases the site’s potential to draw customers from other platforms other than the search engine. For instance, when you post content and links to your page on Facebook or Twitter, you are able to promote your website and attract more customers. One of the main goals of SEO is to attract the targeted audience through organic searches. The number of visitors to your site influences your sales and subscriptions. It also promotes the marketing of your products and services. Increased inbound traffic is always good for business because it equates to more conversion opportunities.
Some SEO-related tools such as the Google Keyword Planner and Google Analytics provide quantitative data to help you understand your market, analyze the trends, and know your competitors’ standings. It helps you identify popular and valuable keywords so you can decide how to structure or revise your content.
03. Perfect Result
Implementing SEO strategies help you to rank higher on the search engine’s results page (SERP). This means that when your target customers search for products and services that your industry offers, they are likely to find your website. When you repeatedly appear on the SERP, users become aware of your site and your business. This increases the chances of landing potential customers on your webpages. SEO is less expensive than other online marketing approaches. It also offers higher reward rates when compared to other techniques such as social media marketing, pay per click advertising, and email marketing.